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Building Insanely Great Products

To help you learn how you can enhance the chances of product success and reduce product failure. Steve Jobs coined the term \"Building Insanely Great Products\" and this book with many real-life examples tell the story of what he meant by that phrase and how every organization can build insanely great products and services.

Building Insanely Great Products covers the six keys to success, how to do market research, the importance of customer loyalty, innovation and design, using personas for development and not just marketing, determining the product\'s value proposition, the correct way to prioritize product features, market sizing that works, market segmentation, product positioning, distribution strategy, product lifecycle framework and process, and the customer journey and digital transformation.

As Steve Johnson, the grandfather of product management training says \"... we\'ve learned that companies often don\'t know why they succeed and why they fail. Many rely on luck; too many rely on \"HIPPO\"-the highest-paid person's opinion. And if you don\'t know why you succeed, you won\'t know how to succeed again.

Building-Insanely-Great-Products-CTA

To help you learn how you can enhance the chances of product success and reduce product failure. Steve Jobs coined the term \"Building Insanely Great Products\" and this book with many real-life examples tell the story of what he meant by that phrase and how every organization can build insanely great products and services.

Building Insanely Great Products covers the six keys to success, how to do market research, the importance of customer loyalty, innovation and design, using personas for development and not just marketing, determining the product\'s value proposition, the correct way to prioritize product features, market sizing that works, market segmentation, product positioning, distribution strategy, product lifecycle framework and process, and the customer journey and digital transformation.

As Steve Johnson, the grandfather of product management training says \"... we\'ve learned that companies often don\'t know why they succeed and why they fail. Many rely on luck; too many rely on \"HIPPO\"-the highest-paid person's opinion. And if you don\'t know why you succeed, you won\'t know how to succeed again.

Organizing and Managing Insanely Great Products

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Organizing and Managing Insanely Great Products

This is the second in a series of three books dedicated to the goal of building, managing, marketing, and selling insanely great (successful) products. This audiobook covers the key factors in organizing and managing insanely great (successful) products.

Worldwide, in companies of every size, there is an urgent need to align product management success approaches with modern product enterprise trends. As a result, there are changes that are driving the need to reconsider product success management paradigms. This audiobook covers these changes and much more from a 360-degree perspective.

It discusses these teams and their effect on organizing and managing product pain points: leadership team and enterprise, innovation team, strategic IT team and technology adoption, the infosec team and information and security, partner-focused teams and partners, performance management teams and enterprise performance, business process teams and core and support business processes.

Successful Product Design and Management Toolkit

Successful Product Design and Management Toolkit covers most of these competencies. It is a comprehensive toolkit with various templates and frameworks for efficient management of products (and services) to exponentially enhance the possibilities of success.

It is a necessary guide for all those involved in product success, with special attention to product managers. The book provides a hands-on tour of David\'s product management lifecycle, starting from product strategy to marketing, user experience, and pricing strategy.

Product-Design-and-Management-CTA

Successful Product Design and Management Toolkit covers most of these competencies. It is a comprehensive toolkit with various templates and frameworks for efficient management of products (and services) to exponentially enhance the possibilities of success.

It is a necessary guide for all those involved in product success, with special attention to product managers. The book provides a hands-on tour of David\'s product management lifecycle, starting from product strategy to marketing, user experience, and pricing strategy.

Building Insanely Great Products Workbook

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Building Insanely Great Products Workbook

There are six keys to product success: SPICES: Strategy, Process, Information, Customer, Employees, and Systems. This workbook provides all of the templates to pull together a company strategy for product success.

It is used in the course by the same name.

It starts with enabling you to assess your processes, provides a framework for a successful product process, competencies needed for success, business and product canvas, authorities/responsibilities, schedule, organization, values/vision/culture, customer journey, perfect storm and the digital transformation.

This workbook is a companion to the courses and books outlined on the next pages. While many of the templates have notes from the courses and books to assist you if you desire additional information, the courses and books can be of considerable assistance.

Product Market Strategy Workbook

One of the keys to product success is having a market strategy for the product that is clear, covers the critical subjects, and is comprehensive. But where do you start? Right here!

This product-market strategy workbook or template gives you the tools and raises the questions needed for a good plan.

It is based on my 50+ years of experience at such companies as Hewlett-Packard, Apple, and Cisco and across hundreds of products and services in many different markets.

This workbook is a companion to the courses and books outlined on the next pages. While many of the templates have notes from the courses and books to assist you if you desire additional information the courses and books can be of considerable assistance.

Product-Market-Strategy-Workbook

One of the keys to product success is having a market strategy for the product that is clear, covers the critical subjects, and is comprehensive. But where do you start? Right here!

This product-market strategy workbook or template gives you the tools and raises the questions needed for a good plan.

It is based on my 50+ years of experience at such companies as Hewlett-Packard, Apple, and Cisco and across hundreds of products and services in many different markets.

This workbook is a companion to the courses and books outlined on the next pages. While many of the templates have notes from the courses and books to assist you if you desire additional information the courses and books can be of considerable assistance.

Do, Innovation, Design Thinking and Value Proposition Workbook

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Do, Innovation, Design Thinking and Value Proposition Workbook

This workbook or set of templates accompanies Spice Catalyst\'s course entitled \"Do, Innovation, Design Thinking, Value Proposition\" course which is available on-line or for a scheduled in person instructor lead delivery.

The problem this course resolves is how to figure out what your product should be able to do for its customer leading through the innovation process and design thinking to know for sure what is your products value proposition.

This workbook provides guidance on figuring those things out.

By \"Do\" I am building upon the concept of outcome based innovation and jobs to be done. But it goes into more detail as to what people \"want\" to do in order to accomplish their job. Plus other questions like \"why, when, who, where, how, importance and satisfaction.

This workbook provides guidance for the collection of this information covering observation, interviews, surveys and analytics.

How to Facilitate Work on Product Teams Workbook

In addition to having the key elements of product success, the people in a company needs to be about to work together as a team. This workbook provides templates to facilitate that. In addition, it provides your team with a series of exercises to facilitate that teamwork.

This workbook is a companion to the courses and books outlined on the next pages. While many of the templates have notes from the courses and books to assist you if you desire additional information, the courses and books can be of considerable assistance.

How-to-Facilitate-Work-on-Product-Teams-Workbook-CTA

In addition to having the key elements of product success, the people in a company needs to be about to work together as a team. This workbook provides templates to facilitate that. In addition, it provides your team with a series of exercises to facilitate that teamwork.

This workbook is a companion to the courses and books outlined on the next pages. While many of the templates have notes from the courses and books to assist you if you desire additional information, the courses and books can be of considerable assistance.

U.S. Desktop Video Product Markets: The first definitive business and technology assessment

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U.S. Desktop Video Product Markets: The first definitive business and technology assessment

Pepsi had it wrong: ours is the video generation. We grew up getting our entertainment, news, product advertising, and a great deal of our education from a dynamic, visual media, television.

Previous generations relied on printed media such as newspapers and magazines, or the audio-only media of radio. Future generations may depend on other forms of communication, but for today and the foreseeable future, video presentations are the most effective way of communicating persuasive, entertaining, or informative messages to an audience.

Steve-Johnson

 

"In Building Insanely Great Products, author David Fradin combines personal experiences, industry history, and powerful tools and techniques for a broad tour of product management activities. Fradin using his SPICES metaphor-Strategy, Process, Information, Customers, Employees, and Systems & tools-to touch on the most important aspects of product management."

- Steve Johnson

A.-Mitchell

 

"A great read for aspiring product managers looking to make a greater impact. David introduces 6 key S-P-I-C-E-S for building insanely great products and then walks through (in great detail) the importance of each and how you can introduce these spices at your company."

- A. Mitchell