Product Marketing
WileyNXT Webinar on: Building an Insanely Great Product Strategy
Join us for the NXT #LearnToWin webinar on Building an Insanely Great Product Strategy by David Fradin. David Fradin President – Spice Catalyst, Distinguished Professor of Practice and Advisor, Product Management Programs, WileyNXT, Faculty, IIMLucknow – Wiley Data-Driven Product Management Program. Let’s catch David Fradin, WileyNXT Star Faculty and Program Architect for IIML-Wiley Data- Driven…
Read MoreTypes of Product Management Courses or Training
I often get asked where one can find product management courses. Ten years ago there were few options and of those options, they were courses developed in the 1990s and were very outdated. Types of Product Management Courses or Training Taking courses and getting trained is one of the best ways to get a product…
Read MoreHow Robotic Process Automation Can Help Startups and Product Managers Succeed?
Fleshing out a great idea into a startup company can seem like a daunting task. Once you lay the groundwork for your startup, you have to make sure you’re able to achieve what you’ve set out to do, and that’s where Robotic Process Automation (RPA) can help. What is RPA, you might wonder? Simply put,…
Read MoreThe World Needs Product Success Managers aka Product Managers
It is not well known, but the job of the product manager is the most important job in the company. But seldom understood. Too many think that a new product is somehow is handed down from inspiration, technology or an idea from brainstorming or innovation. Successful products do not come from those things. They do…
Read MoreHow to Organize the Product Success Leadership Team
An excerpt from the forthcoming book “Organizing and Managing Insanely Great Products” by David Fradin with RN Prasad Developing Strategic Leadership The greatest limitation on success and growth is the availability of leadership talent. The good thing is that leadership skills can be learned. Leadership builds on the company’s vision, values, and mission plus its…
Read MoreGetting a Job as a Product Manager
A client approached me recently saying, “I’m a product manager, but I can’t seem to get a job. I’ve responded to many job postings without success. I’ve heard back from a few but have only had a couple of interviews, and I didn’t move forward to the second round with either. It seems that there…
Read MoreProduct Success Management Issues – Philip Roybal – Episode – PSMI001
The first release of our Product Success Management Issues podcast is with Phil Roybal. He was Apple’s first product marketing manager. He is currently Vice President of Marketing for MaiaLearning Inc.LinkedIn [powerpress_subscribe] Read the full article on Spice Catalyst >>
Read MoreThe Importance of Product Success Management
The successful management of products will become increasingly more important in the future for one simple reason – if a company fails to manage its products well, that company will stumble or fail. One need only points to the fact that approximately 35% of the companies listed on the 1965 Fortune 500 list have either…
Read MoreThe Mistakes Apple Made with the Apple ///:
At the time, the Apple /// was the third best selling computer of all time. But the company killed its cash cow. Learn the mistakes so you don’t repeat them.
Read More"Customer At The Center" Special Webinar by David Fradin
A company exists because of its products and products exist because of customers’ needs. If any firm wants to reach the pinnacle of the success, it is essential for the firm to keep “Customers” in its focus. As soon as the customer shifts at the center, businesses start to improve because only customers can give…
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