India needs Product Success Managers

It is not well known, but the job of the product manager is the most important job in the company. But seldom understood. Too many think that a new product is somehow is handed down from inspiration, technology or an idea from brainstorming or innovation. Successful products do not come from those things. They do…

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How to Organize the Product Success Leadership Team

An excerpt from the forthcoming book “Organizing and Managing Insanely Great Products” by David Fradin with RN Prasad Developing Strategic Leadership The greatest limitation on success and growth is the availability of leadership talent. The good thing is that leadership skills can be learned. Leadership builds on the company’s vision, values, and mission plus its…

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Importance of Product Positioning

This video illustrates why it is vital to properly position a product or service in the market. Failure to do so will result in the problems illustrated here. Spice Catalyst teaches how to go about doing product positioning in its Product Market Strategy and Positioning Workshops and online courses. See: Product Management and Product Marketing Training? https://wp.me/P39FDx-1LA and https://wp.me/P39FDx-1Lv

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Product Positioning Boot Camp

What makes your product different and more valuable than your competitor’s?If you don’t know, or if you can’t tell me quickly and clearly, then your product is probably in trouble.

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