How important is it for a designer’s product manager to be on the same product team?

It depends.

Deciding depends on a clear understanding of what your customer wants to “do.”

Historically, designers start from that point of view but don’t generally go beyond what a designer does and into the realm of what product managers are responsible for doing.

I write more about “do” here.

Plus what a product manager should do here

Only after you have a clear understanding of what your customer wants to “do” and how satisfied they are with their current solution, you can then compare with the list of things a product manager does.  For example, a designer usually focuses on how the product is used.  But a product manager goes into target markets, positioning, pricing, etc.  Things designers typically do not do.

Read the full article on Spice Catalyst >>