The Indian Institute of Management (IIM) Lucknow has launched an online course in product management. It will have data analytics and design thinking as part of the course and will be offered through a learning platform — WileyNXT. It is a six-month course for executives. On completion of the programme, candidates will get a joint certification from WileyNXT and IIM-Lucknow.
The curriculum of the course is developed by IIM faculty and Wiley programme architects David Fradin, Wiley author, and product management expert along with the Wiley Innovation Advisory Council member. The programme, claims the institute, will focus on critical thinking, intensive learning, and industry-led orientation. It will also have various industry experts taking masterclasses to bring business context to the classroom.
The institute claims that it is the “only executive education programme to converge product, marketing, development and scale-up strategy across product lifecycle with data analytics and design thinking”. The course also sets the foundations for machine learning and how it can be applied for product success, as per the institute.