A sales promotion has an offer, a hook and a deadline without which it will fail.
The offer should be something that the prospect would want and finds valuable.
A “hook” is something that draws the customer in to make a buying decision. Many promotions only talk about the “price” of the product but there are ten more things that can be done as a hook. They are listed in the two-minute video here.
The “deadline” forces the prospect to make a decision. Black Friday sales. Chrismas sales. After holiday sales are examples of deadlines.
A good sales promotion should be based on a marketing plan that is being implemented. Here are the key parts of a marketing plan in a two-minute video: .