What is a sales promotion? What are its characteristics?

A sales promotion has an offer, a hook and a deadline without which it will fail. 

The offer should be something that the prospect would want and finds valuable.

A “hook” is something that draws the customer in to make a buying decision.  Many promotions only talk about the “price” of the product but there are ten more things that can be done as a hook.  They are listed in the two-minute video here.

The “deadline” forces the prospect to make a decision.  Black Friday sales.  Chrismas sales. After holiday sales are examples of deadlines.

A good sales promotion should be based on a marketing plan that is being implemented. Here are the key parts of a marketing plan in a two-minute video:  Click here.

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