Join us for a live walkthrough of the essential strategies and tactics for building a successful product and IoT business. We will discuss the six keys to succeeding in the IoT marketplace including product market strategy, process, and a modern product lifecycle framework, understanding your customer and ensuring your organization’s employees have all the competencies for success.

David Fradin, former product leader at Apple & HP and author of ten books and eight courses on product management and product marketing, will be joining us to provide a checklist for IoT marketers along with a detailed case study.

He will cover:- The current state of IoT and how to position your solution in the marketplace- A new product management lifecycle framework for IoT- How to discover what your IoT customers want to do and how you can help them do it